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Adagio – the no. 1 aparthotels brand in Europe is in the Orbis Hotel Group portfolio


Adagio – the no. 1 aparthotels brand in Europe is in the Orbis Hotel Group portfolio
Orbis is launching Aparthotels Adagio® - a new aparthotel brand on the Eastern European market. Enlarging the brand portfolio by adding Aparthotels Adagio - the European market leader in aparthotels, Orbis Group is diversifying its network development and enters the city-center apartment market as a development acceleration lever.

The Master License Agreement with Adagio SAS gives Orbis the right to develop hotels under brand names: Adagio, Adagio access and Adagio premium in 8 countries of Eastern Europe: Poland, Czech Republic, Hungary, Romania, Serbia, Estonia, Latvia and Lithuania. The Master Franchise Agreement has been concluded for a 15 years term with possible extension for successive periods of 5 years giving Orbis the access to the all services, tools, know-how and Adagio SAS support dedicated to Adagio brands.

Aparthotels Adagio® is the result of a joint venture launched in 2007 by two companies that are market leaders in their respective business lines: the Pierre & Vacances Center Parcs group, No.1 in Europe for holiday residences and AccorHotels, world’s leading travel & lifestyle group and digital innovator. It is a contemporary response to nowadays travelers’ expectations – whether a friend or family trip or a business travel, Adagio is an attractive solution.

Adagio is the best option for those who seek the comfort of an apartment with hotel services for extra convenience. Adagio is a strong brand offering a living space rather than just a hotel room. The brand Adagio is a perfect solution for mid and long term stays: privacy, autonomy and flexibility. This is why it has been so successful throughout Europe and in a growing number of countries around the world. Definitely, having such a successful and long awaited - in Eastern Europe, brand in Orbis portfolio opens new frontiers in our development strategy,” said Gilles Clavie, President of the Management Board and CEO of Orbis S.A.

Customer requirements have changed in recent years. Many guests today ask for more flexibility, space and freedom without wanting to miss the services. At the same time, jobs have changed to more project based working models and people need to stay longer and with more flexibility while travelling for their job or company. Aparthotels Adagio® allows them to make more choices, be independent and have a home from home experience whilst still being supported by some key services and having confidence in the product they are surrounded in. The concept offers tiered pricing that keeps accommodation costs under control.

Apartment living is more on trend than ever before for the modern traveler. The home from home travel market has boomed for leisure guests and increasingly for business guests everywhere in Europe. Adagio combines the autonomy of apartment living with the hospitality of hotel life, with currently 100 addresses in 11 countries. Eastern Europe is a welcome addition to our network; many of our current corporate clients have significant accommodation needs in Poland and in Eastern Europe. We are delighted to launch our brand with Orbis, the largest network of hotels in Poland and Eastern Europe,”  said Karim Malak, Deputy CEO of Aparthotels Adagio.

Numerous services are included in the price of apartments, like: reception open 24/7 to welcome guests and provide information, wifi connection in public areas and all apartments, daily housekeeping, business corner, fitness, swimming pool in some aparthotels. Optionally: buffet breakfast, laundry and dry cleaning service, private car park are available.


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